FORTUNE — Hiroshi Mikitani, CEO of the Japanese e-commerce site Rakuten stopped by the Fortuneoffices to promote his new book Marketplace 3.0: Rewriting The Rules Of Borderless Business, where he outlines his company’s strategy for globalization. Founded by Mikitani in 1997, Rakuten is the largest e-commerce site in Japan and with a market cap of $13.5 billion and annual sales of over $4 billion; it is one of the biggest Internet companies in the world. In the U.S., it bought Buy.com for $250 million and rebranded it to “Rakuten.com Shopping” earlier this year.
http://tech.fortune.cnn.com/2013/03/22/rakuten-hiroshi-mikitani/